Let’s look at strategies for marketing during a pandemic, with a focus on digital marketing.

The three top platforms I think are successful at helping designers and builders reach potential customers are Instagram (if you take great photos in the field and can upload them right from your phone, this will hit a younger demographic), Facebook Pages (for the 30+ demographic, which is probably most homeowners) and Houzz (folks who are interested in design, and are already primed to be looking for contractors and ideas).

Many construction business owners have typically relied heavily on word of mouth from previous clients to bring in new work. But in the age of smartphones and online searches, “word of mouse” can be even more important than word of mouth.

Lots of our clients have been meaning to update their website for months...or even years. It is one of those things that never makes it to the top of the to-do list, yet in this day and age, if clients can't Google you (and your website isn't mobile-friendly) then your business is at a disadvantage. We came up with a few tips to make your website effective and attractive to prospective clients.